Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns - Ryan, Damian (London ; New York, NY : KoganPage, 2021)
Introduction: Digital transformation -- Digital marketing strategy setting -- Being online: Welcoming the world -- Search: Being found online -- Email marketing -- Mobile marketing -- Social media -- Content marketing and native content -- Programmatic marketing -- Performance marketing -- How to form meaningful insights from data.
Previous edition: 2017.
'Online resources'--Cover.
Includes bibliographical references and index.
Keywords: Internet marketing; Social media; Strategic planning; Marketing -- Management