Ryan, Damian, <br/><br/>
Understanding digital marketing :  a complete guide to engaging customers and implementing successful digital campaigns / 
Damian Ryan. 
 - Fifth edition 
 - xxii, 426 pages :  illustrations (black and white) ;  24 cm 
<br/><br/> Previous edition: 2017.  'Online resources'--Cover. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction: Digital transformation -- Digital marketing strategy setting -- Being online: Welcoming the world -- Search: Being found online -- Email marketing -- Mobile marketing -- Social media -- Content marketing and native content -- Programmatic marketing -- Performance marketing -- How to form meaningful insights from data. 
<br/><br/><label>ISBN: </label>9781789666014  RM149.90(PTSL)  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Social media.<br/>Strategic planning.<br/>Marketing--Management.