Kingsnorth, Simon,
Digital marketing strategy : an integrated approach to online marketing /
Simon Kingsnorth.
- Third edition.
- xvi, 399 pages : illustrations ; 24 cm.
Revised edition of the author's Digital marketing strategy, [2019].
Includes bibliographical references and index.
9781398605978 RM166.74 (PTSL)
Electronic commerce--Management.
Internet marketing.
Strategic planning.