TY  - BOOK
AU  - Schewe,Charles D.,1942-
TI  - The elderly market: selected readings
SN  - 0877571759
PY  - 1985///
CY  - Chicago
PB  - American Marketing Association
KW  - Aged as consumers
KW  - United States
KW  - Addresses, essays, lectures
KW  - Motivation research (Marketing)
KW  - Consumers' preferences
ER  -