The elderly market  selected readings 
compiled by Charles D. Schewe 
 - Chicago  American Marketing Association  1985 
 - 227 p. : ill. ; 27 cm. 
<br/><br/><label>ISBN: </label>0877571759 
<br/><br/><label>LCCN: </label>84-024459 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Aged as consumers--United States--Addresses, essays, lectures<br/>Motivation research (Marketing)--Addresses, essays, lectures<br/>Consumers' preferences--United States--Addresses, essays, lectures