TY  - BOOK
AU  - Rothaermel,Frank T.
TI  - Strategic management
SN  - 9781260571233
PY  - 2021///]
CY  - New York, NY
PB  - McGraw-Hill Education
KW  - Strategic planning
KW  - Management
N1  - Includes references and index; Buku bacaan asas Fakulti Ekonomi Pengurusan.
N2  - 'Strategic Management brings conceptual frameworks to life via examples that cover products and services from companies with which students are familiar, such as Facebook, Google, Tesla, Starbucks, Apple, McDonald's, Disney, Airbnb, and Uber. Liberal use of such examples aids in making strategy relevant to students' lives and helps them internalize strategy concepts and frameworks'--
ER  -