Rothaermel, Frank T., <br/><br/>
Strategic management / 
Frank T. Rothaermel, Georgia Institute of Technology. 
 - Fifth edition. 
 - xxvii, 544 pages :  illustrationss (chiefly color) ;  26 cm. 
<br/><br/>Includes references and index. 
<br/><br/> 'Strategic Management brings conceptual frameworks to life via examples that cover products and services from companies with which students are familiar, such as Facebook, Google, Tesla, Starbucks, Apple, McDonald's, Disney, Airbnb, and Uber. Liberal use of such examples aids in making strategy relevant to students' lives and helps them internalize strategy concepts and frameworks'-- 
<br/><br/>
<br/><br/><label>ISBN: </label>9781260571233  RM154.00 (PTSL) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Management.