Essentials of strategic management : the quest for competitive advantage /
by John E. Gamble, Arthur A. Thompson, Jr, Margaret A. Peteraf.
- Eighth edition.
- xliii, 430 pages : illustrations ; 25 cm.
Includes glossary and index.
9781266227110 RM140.00 (PTSL)
Strategic planning. Business planning. Competition. Strategic planning--Case studies.