TY  - BOOK
AU  - Quirmbach,Herman
ED  - Research and Development Corporation, 
TI  -  Vertical integration, contestable markets, and the misfortunes of the misshaped U
T2  - The Rand paper series
PY  - 1982///
CY  - Santa Monica, California
PB  - Rand Corporation
KW  - Marketing, Vertical.
N1  - Includes bibliographical references: pages 90-91
ER  -