Quirmbach, Herman., Vertical integration, contestable markets, and the misfortunes of the misshaped U / Herman C. Quirmbach - vii, 91 pages ; 28 cm. - The Rand paper series; P-6782 . - The Rand paper series; P-6782 . Includes bibliographical references: pages 90-91 Subjects--Topical Terms: Marketing, Vertical.