TY  - BOOK
AU  - Mooij,Marieke de
TI  - Global marketing and advertising: understanding cultural paradoxes 
SN  - 9781529732498
PY  - 2021///
CY  - Thousand Oaks
PB  - SAGE Inc.
KW  - Target marketing
KW  - Cross-cultural studies
KW  - Advertising
KW  - Cross-cultural studies.
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -