TY  - BOOK
AU  - Beverland,Michael
TI  - Brand management: co-creating meaningful brands 
SN  - 9781529720136
PY  - 2021///
CY  - Los Angeles
PB  - SAGE
KW  - Branding (Marketing)
KW  - Brand name products
N1  - Previous edition: 2018; Includes bibliographical references and index
ER  -