Beverland, Michael, <br/><br/>
Brand management :  co-creating meaningful brands / 
Michael Beverland. 
 - Second edition. 
 - xx, 410 pages :  illustrations ;  24 cm. 
<br/><br/> Previous edition: 2018. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781529720136  RM763.61 (PTSL) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing).<br/>Brand name products.