TY  - BOOK
AU  - Dawes,John
TI  - Marketing planning & strategy: a practical introduction 
SN  - 9781529760125
PY  - 2021///
CY  - Thousand Oaks
PB  - SAGE Publications Ltd.
KW  - Marketing
KW  - Management
N2  - 'This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank'--
ER  -