Dawes, John, <br/><br/>
Marketing planning & strategy :  a practical introduction / 
John Dawes. 
 - xvii, 271pages :  illustrations ;  24 cm. 
<br/><br/> 'This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank'-- 
<br/><br/><label>ISBN: </label>9781529760125  RM578.60 (PTSL) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.