Hague, Paul, <br/><br/>
Market research in practice :  an introduction to gaining greater market insight / 
Paul Hague. 
 - Fourth edition. 
 - xvi, 372 pages :  illustrations ;  24 cm. 
<br/><br/> Third edition published in 2016. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781398602823  RM209.90 (PTSL) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.