TY  - BOOK
AU  - Nolte,Lawrence W.
AU  - Wilcox,Dennis L.
TI  - Effective publicity: how to reach the public 
SN  - 047184215X
PY  - 1984///
CY  - New York
PB  - John Wiley & Sons
KW  - Publicity
KW  - Public relations
N1  - Includes index
ER  -