TY  - BOOK
AU  - Bland,Michael
AU  - Theaker,Alison
AU  - Wragg,David
TI  - Effective media relations: how to get results 
SN  - 0749418567
PY  - 1996///
CY  - London
PB  - Kogan Page
KW  - Public relations
KW  - Mass media and business
ER  -