Effective marketing management / 
Martin Christopher ... (et al.) 
 - Hants :  Gower,  1980 
 - 192 p. :  ill. ;  30 cm. 
 - Cranfield management resource .
<br/><br/><label>ISBN: </label>0566022389 
<br/><br/><label>LCCN: </label>81-107033 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management