TY  - BOOK
AU  - Wong,John K.
ED  - American Marketing Association
ED  - Symposium on Health Services Marketing
TI  - Effective leadership in action: health care's focus on accountability
SN  - 0877571864
PY  - 1987///
CY  - Chicago
PB  - American Marketing Association
KW  - Medical care
KW  - Marketing
KW  - Congresses
KW  - Health services administration
KW  - Leadership
ER  -