Effective leadership in action :  health care's focus on accountability 

 - Chicago :  American Marketing Association,  1987 
 - 159 p. :  ill. ;  29 cm. 
 - Proceedings series / American Marketing Association .
<br/><br/><label>ISBN: </label>0877571864 
<br/><br/><label>LCCN: </label>87-000976 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Medical care--Marketing--Congresses<br/>Health services administration--Congresses<br/>Leadership--Congresses