TY  - BOOK
AU  - Brannan,Tom
ED  - Chartered Institute of Marketing
TI  - The effective advertiser
SN  - 0750617721
PY  - 1993///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Advertising
N1  - 'Published on behalf of the Chartered Institute of Marketing'
ER  -