Brannan, Tom <br/><br/>
The effective advertiser / 
Tom Brannan 
 - Oxford :  Butterworth-Heinemann,  1993 
 - 189 p. :  ill. ;  25 cm. 
 - The Marketing series .
<br/><br/> 'Published on behalf of the Chartered Institute of Marketing' 
<br/><br/><label>ISBN: </label>0750617721 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising