The effect of TPB: direct measures, religiosity, self-congruity on purchase intention for halal cosmetic product and moderating role of product positioning - Nor Rahimy Khalid (2019)
Tesis (Ph.D) - Universiti Kebangsaan Malaysia, 2021.
Rujukan : mukasurat 201-219 .
Keywords: Universiti Kebangsaan Malaysia -- Dissertations; Dissertations, Academic -- Malaysia; Consumer behavior; Halal products