Narizan Abdullah, Customer value co-creation behaviour and service loyalty in Malaysia spa and wellness industry/ Narizan Abdullah. - xx,268 pages : illustrations ; 30 cm. Tesis (Ph.D) - Universiti Kebangsaan Malaysia, 2018. Rujukan : mukasurat 210-244. ISBN: Hadiah Subjects--Corporate Names: Universiti Kebangsaan Malaysia--Dissertations. Subjects--Topical Terms: Dissertations, Academic--Malaysia.Customer loyalty.Marketing strategy.