Narizan Abdullah,

Customer value co-creation behaviour and service loyalty in Malaysia spa and wellness industry/ Narizan Abdullah. - xx,268 pages : illustrations ; 30 cm.

Tesis (Ph.D) - Universiti Kebangsaan Malaysia, 2018.

Rujukan : mukasurat 210-244.

Hadiah


Universiti Kebangsaan Malaysia--Dissertations.


Dissertations, Academic--Malaysia.
Customer loyalty.
Marketing strategy.