Design thinking : new product development essentials from the PDMA - Luchs, Michael, 1968-; Swan, Scott, 1962-; Griffin, Abbie; Product Development & Management Association (Hoboken, New Jersey : John Wiley & Sons Inc., 2015)
Includes bibliographical references and index.
Description based on print version record and CIP data provided by publisher.
Keywords: Product design; Critical thinking; Creative ability in business; Creative ability in business; Critical thinking; Product design; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Electronic books