TY  - BOOK
AU  - Lee,Nancy R.
AU  -  Kotler,Philip
TI  - Social marketing: behavior change for social good 
SN  - 9781544371863
PY  - 2020///
CY  - London
PB  - SAGE
KW  - Social marketing.
N1  - Includes bibliographical references (page R1-R-25 ) and index
ER  -