TY  - BOOK
AU  - Rahman,Muhammad Sabbir
AU  - Zaman,Mahmud Habib
AU  - Hossain,MdAfnan
TI  - Service marketing strategies for small and medium enterprises: emerging research and opportunities 
SN  - 9781522578918
PY  - 2019///]
CY  - Hershey, PA
PB  - IGI Global, Business Science Reference
KW  - Small business
KW  - Customer services
KW  - Small business marketing
KW  - Marketing
N2  - 'This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement service strategies to gain competitive advantages'--
ER  -