Preparing effective business plans : an entrepreneurial approach - Barringer, Bruce R. (Upper Saddle River, N.J. : Pearson Prentice Hall, 2009)
Why plan? -- Developing and screening business ideas -- Feasibility analysis -- Introductory material, executive summary, and description of the business -- Industry analysis -- Market analysis -- Marketing plan -- Management team and company structure -- Operations plan and product (or service) design and development plan -- Financial projections -- Presenting the plan with confidence.
Includes indexes.
Keywords: Business planning; Entrepreneurship; New business enterprises -- Planning; Small business -- Planning