Barringer, Bruce R.

Preparing effective business plans : an entrepreneurial approach / Bruce R. Barringer. - xvii, 265 pages. : illustations. ; 23 cm.

Includes indexes.

Why plan? -- Developing and screening business ideas -- Feasibility analysis -- Introductory material, executive summary, and description of the business -- Industry analysis -- Market analysis -- Marketing plan -- Management team and company structure -- Operations plan and product (or service) design and development plan -- Financial projections -- Presenting the plan with confidence.

0132318326 9780137145843 Hadiah


Business planning.
Entrepreneurship.
New business enterprises--Planning.
Small business--Planning.