New venture management : the entrepreneur's roadmap - Kuratko, Donald F.; Hornsby, Jeffrey S. (Jeffrey Scott), 1959- (New York : Routledge, 2009)
Preface -- About the authors -- New venture opportunities -- New ventures : the quite giant -- Ideation : the concept -- Venture choices : the pathways -- New venture development -- Marketing : the customer -- Legal considerations : the parameters -- Strategic pricing : the hook -- New venture finances -- Startup capital : the injection -- Financial statements : the scorecard -- Financial analysis : the gauge -- New venture growth -- Human resources : the people -- Successful business plans : the compass -- Scaling ventures : the future -- Index.
Includes index.
Keywords: New business enterprises; Venture capital; Entrepreneurship