TY  - BOOK
AU  - Sharizal Hashim,
AU  - Norjaya Mohd. Yasin,
TI  - Customer-brand relationship: what the universities should know 
SN  - 9789674128173
PY  - 2019///
CY  - Bangi, Selangor
PB  - Penerbit Universiti Kebangsaan Malaysia
KW  - Customer relations
KW  - Relationship marketing
KW  - Education, Higher
KW  - Malaysia
N1  - References : page [71]-80
ER  -