TY - BOOK AU - Chiplin,Brian,1945- AU - Sturgess,Brian AU - Dunning,John H.(John Harry),1927- AU - TI - Economics of advertising SN - 0039103153 PY - 1981/// CY - Rinehart and Winston with the Advertising Association, London PB - Holt KW - Advertising KW - Economic aspects N1 - Previous ed.: / by Economic Advisory Group. 1967; Includes bibliographies and index ER -