TY  - BOOK
AU  - Berman,Barry
AU  - Evans,Joel R.
TI  - Retail management: a strategic approach 
SN  - 9780273768562
PY  - 2013///]
CY  - Upper Saddle River, NJ
PB  - Palgrave Macmillan
KW  - Retail trade
KW  - Management
N1  - '... special edition of an established title ... for the benefit of students outside the United States and Canada'--Cover; Includes bibliographical references (p.225-237) and index; Part 1. An overview of strategic retail managment -- Part 2. Situation analysis -- Part 3. Targeting customers and gathering information -- Part 4. Choosing a store location -- Part 5. Managing a retail business -- Part 6. Merchandise management and pricing -- Part 7. Communicating with the customer -- Part 8. Putting it all together
ER  -