Retail management : a strategic approach - Berman, Barry; Evans, Joel R. (Upper Saddle River, NJ : Palgrave Macmillan, 2013)
Part 1. An overview of strategic retail managment -- Part 2. Situation analysis -- Part 3. Targeting customers and gathering information -- Part 4. Choosing a store location -- Part 5. Managing a retail business -- Part 6. Merchandise management and pricing -- Part 7. Communicating with the customer -- Part 8. Putting it all together.
'... special edition of an established title ... for the benefit of students outside the United States and Canada'--Cover.
Includes bibliographical references (p.225-237) and index.
Keywords: Retail trade -- Management