Boone, Louis E., <br/><br/>
Contemporary marketing / 
Louis E. Boone, David L. Kurtz. 
 - Eighth edition. Asia edition. 
 - xvii 399 pages :  colour illustrations ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789814834421  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.