Marketing and salesmanship. - 2nd edition. - xiv, 359 pages : illustrations ; 25 cm. + 1 videodisc (4 3/4 inches).

Book is accompanied by one DVD, entitled 2Marketing and salesmanship3 bearing the same call number and available at Koleksi Media. Printable workbook included in the DVD.

Includes bibliographical references and index.

9781984624192 RM374.40


Marketing.
Sales management.
Selling.