TY  - BOOK
AU  - Kotler,Philip
AU  - Kartajaya,Hermawan
AU  - Hooi,Den Huan
TI  - Asian competitors case book: marketing for competitiveness in the age of digital consumers 
SN  - 9789813275461
PY  - 2018///]
CY  - New Jersey
PB  - World Scientific
KW  - Marketing
KW  - Asia
KW  - Case studies
KW  - Internet marketing
ER  -