Kotler, Philip, <br/><br/>
Asian competitors case book :  marketing for competitiveness in the age of digital consumers / 
Philip Kotler, Northwestern University, USA; Hermawan Kartajaya, MarkPlus, Inc., Indonesia; Den Huan Hooi, NTU, Singapore. 
 - xvi, 325 pages :  illustrations ;  24 cm 
<br/><br/><label>ISBN: </label>9789813275461  RM228.80 9789813275997 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Asia--Case studies.<br/>Internet marketing--Asia--Case studies.