TY  - BOOK
AU  - Nenonen,Suvi
AU  - Storbacka,Kaj
TI  - Smash: using market shaping to design new strategies for innovation, value creation, and growth 
SN  - 9781787437982
PY  - 2018///
CY  - Bingley, United Kingdom
PB  - Emerald Publishing
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references (pages 281-299) and index
N2  - Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets
ER  -