Nenonen,Suvi, <br/><br/>
Smash :  using market shaping to design new strategies for innovation, value creation, and growth / 
by Suvi Nenonen, Kaj Storbacka. 
 - xviii, 312 pages;  24 cm. 
<br/><br/>Includes bibliographical references (pages 281-299) and index. 
<br/><br/> Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets. 
<br/><br/><label>ISBN: </label>9781787437982  RM325.04 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.