Bolland, Eric J.,

Comprehensive strategic management : a guide for students, insight for managers / by Eric J. Bolland. - ix, 413 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

1. The Importance of Strategy 2. Key Functions of Strategic Management 3. People, Mission, Vision and Planning in Strategic Management 4. Internal and External Analysis 5. Generic Strategies and Strategy Dynamics 6. Strategic Planning Process and Tools 7. Competitive Analysis 8. Innovation, Diffusion, Disruption and Entrepreneurship 9. Ethics and Strategy 10. Acquisitions, Joint Ventures, Partnerships, Alliances 11. International 12. The People, Power and Strategy 13. Performance.

9781787142251 RM200.40


Strategic planning.
Business planning.