Core concepts in business and management : digital marketing. - 266 pages : illustrations ; 23 cm + 1 videodisc (12 cm).

Book is accompanied by one DVD, entitled 2Core concepts in business and management : digital marketing3 bearing the same call number and available at Koleksi Media.

Includes bibliographical references and index.

9781984620781 RM315.45


Internet marketing.
Internet advertising.