Successful technological integration for competitive advantage in retail settings /
Eleonora Pantano, Middlesex University London, UK.
- xxiii, 405 pages ; 29 cm.
- A volume in the advances in E-Business research (AEBR) book series .
Includes bibliographical references (pages 340-394) and index.
'This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices'--