TY  - BOOK
AU  - Rishi,Bikramjit
TI  - Islamic perspectives on marketing and consumer behavior: planning, implementation, and control 
SN  - 9781466681408
PY  - 2015///]
CY  - Pennsylvania
PB  - Business Science Reference (IGI Global)
KW  - Consumer
KW  - Research
KW  - Islamic countries
KW  - Marketing
KW  - Consumer behavior
N1  - Includes bibliographical references (pages 334 -376) and index
UR  - https://eresourcesptsl.ukm.remotexs.co/user/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8139-2
ER  -