TY  - BOOK
AU  - Brighty,Martin
AU  - Markham,Dean
TI  - Winning E-brand strategies: developing your on-line business profitability 
SN  - 9781904298540
PY  - 2002///
CY  - London
PB  - Spiro Press
KW  - Electronic commerce
KW  - Industrial marketing
KW  - Internet marketing
N1  - Includes index
ER  -