Bateson, John E. G. <br/><br/>
Managing services marketing :  text and readings / 
John E.G. Bateson. 
 - Third edition. 
 - xvii, 680 pages :  illustrations ;  24 cm. 
 - The Dryden Press series in marketing. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0030986664  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing--Management.