Kim, W. Chan, <br/><br/>
Blue ocean shift :  beyond competing : proven steps to inspire confidence and seize new growth / 
 Proven steps to inspire confidence and seize new growth 
W. Chan Kim, Renee Mauborgne. 
 - xi, 322 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references (pages 305-307) and index. 
<br/><br/><label>ISBN: </label>9780316314046  RM111.72  Hadiah (PTSL) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Market segmentation.