Scott, David Meerman, <br/><br/>
The new rules of marketing & PR :  how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / 
David Meerman Scott. 
 - Sixth edition. 
 - xxi, 426 pages :  illustrations ;  23 cm. 
<br/><br/><label>ISBN: </label>9781119362418  RM73.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Internet in public relations.