Beverland, Michael, <br/><br/>
Brand management :  co-creating meaningful brands / 
Michael Beverland. 
 - xvi, 400 pages :  color illustrations ;  24 cm 
<br/><br/>Includes bibliographical references (pages 371-385) and index. 
<br/><br/><label>ISBN: </label>1473951976 (hardback) 9781473951976 (hardback) 1473951984 (paperback) 9781473951983  RM236.22 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Branding (Marketing)